Social Media
Ad Specs 2023
Ad Specs are an important part of your Social Media Marketing
Our Social Media Marketing Services:
Why are ad specs important?
A big part of being successful with Social Media campaigns is to create engaging, creative social media ads. To be certain you get the best return on your investment you need to be sure that you adhere to each specific platform’s guidelines regarding specifications and design. Not adhering to the guidelines set forth by each platform may cause issues with uploading your content and stop your campaign in its tracks. How well your ads will do will depend on how well you follow the guidelilnes for each such as the size of the images, best aspect ratios, length or duration of videos.
Paid social media is such a critical part of Getting You Noticed in today’s market you really won’t want to risk it!
Facebook Lead Image Ad Specs
- Recommended resolution: 1080 x 1080 px
- Aspect ratio: 1:1
- Recommended format: JPG, PNG
Facebook Image Feed Ad Specs
- Recommended resolution: 1200 x 628 px
- Aspect ratio: 9:16 to 16:9
- Recommended format: JPG, PNG
Facebook Video Feed Ad Specs
- Upload the highest resolution
- Minimum dimensions: 600 x 315px
- Aspect ratio: 9:16 to 16:9 (Horizontal 16:9, Square 1:1Vertical 4:5 or 2:3, Full Portrait 9:16
- Recommended formats: MP4, MOV
- Maximum video file size: 4GB
- Maximum video length: 240 minutes
Pro Tip: The ideal video ad length on Facebook is 15 seconds or shorter – way below the maximum of 240 minutes.
Facebook In-Stream Video Ad Specs
- Upload the highest resolution
- Aspect ratio: 16:9
- Recommended formats: MP4, MOV
- Maximum video file size: 4GB
- Maximum video length: 5 to 15 seconds
LinkedIn Image Feed Specs
- Recommended resolution: 1200 x 627 px
- Aspect ratio: 1.91:1
- Recommended formats: JPG, PNG
- Maximum image size: 5 MB
LinkedIn Image Feed Ad Character Limits
- Ad name: 225 maximum characters
- Headline: 70 characters to avoid truncation on mobile devices.
- Introductory text: 150 max. characters mobile and desktop 600 max.
- Description: Use approximately 100 characters to avoid truncation on mobile
- URLS Length: URLS with more than 23 characters are converted into short links
LinkedIn Video Feed Ad Specs
- Recommended resolution: 1080 x 1080px
- Aspect ratio: 1:1
- Recommended video file types: MP4 only
- Max video file size: 200MB
- Max video length: 30 minutes
- Recommended audio file types: AAC or MPEG4
- Max video file size: 64KHz
LinkedIn Video Feed Ad Characters
- Ad name: maximum of 255 characters
- Headline: 70 characters maximum to avoid truncation on most devices
- Introductory text: use up to 600 characters
Click Campaign
Promote your Facebook network and grow your page likes with a sponsored click campaign. Leverage this vital data to enhance your reach and identify customers.
Youtube Ad Specs and Guidelines
- Recommended Resolution: 300 x 250px or 300 x 60px
- Recommended file types: JPG, PNG, GIF
- File size: Maximum 150KB
- Maximum length: 30 seconds
- Platform: Desktop
YouTube Overlay Ad Specs and Guidelines
- Recommended Resolution: 480 x 70px or 728 x 90px
- Recommended file types: JPG, PNG, GIF
- File size: Maximum 150KB
- Platform: Desktop
YouTube TrueView In-stream Ad Specs & Guidelines
- Recommended aspect ratio: 640 x 360px (16:9) or 480 x 360px (4:3)
- Recommended file types: AVI, ASF, MP4, MOV, MPEG, Quicktime, Windows Media
- File size: Maximum 1GB
- Length: 12 seconds to 3 minutes (less than 30 seconds recommended)
- Platform: desktop and mobile
- Google Ad policies apply
YouTube TrueView Video Discovery Ad Specs & Guidelines
- The video you want people to see must comply with YouTube’s recommended video specs and be uploaded to your YouTube channel.
- The discovery ad consists of: “A thumbnail, headline and up to two lines of description” that can be found in search results and watch pages.
- Thumbnail specs: When making this ad, you choose from four auto-generated thumbnails from your video. (To implement custom thumbnails, contact your YouTube rep!)
- Headline text: max 25 characters
- Description text: max 35 characters each
YouTube TrueView Video Discovery Ad Specs & Guidelines
- Note: This is the thumbnail that will accompany your ad, usually on the side of the video player.
- Companion image resolution: 300 x 60px
- Recommended file types: JPG, PNG, GIF
- File size: Maximum 1KB
- If no companion ad is provided, a default 300 x 250px video wall (screenshot) will appear next to the ad.
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