grow your nonprofit
using seo
Be seen on Google, Bing, & Apple Maps with our SEO Services
(Affordable Monthly Plans, No Long Term Contracts)
Get On The Map
Local SEO Services for Nonprofits
The way people find and support local causes has changed. Before they give, volunteer, or show up, people search Google, read the reviews, and decide who to trust — and the nonprofits that show up in local search are the ones getting found. Most people now turn to online search to discover local organizations, so a strong presence on Google Maps, Bing Maps, and Apple Maps is often the difference between being found by new supporters or being overlooked. For a mission-driven organization, local visibility means more donors, more volunteers, and more of the community you serve knowing you exist.
We help nonprofits get found by strengthening their position on Google Maps, Bing Maps and Apple Maps so more supporters, donors, and volunteers can discover them. How? Local SEO… Local SEO (Local Search Engine Optimization) is a way to market your local nonprofit online and ensure you reach local supporters at the exact time they’re looking for you online.
Related nonprofit marketing services: organic SEO for nonprofits, nonprofit web design, and PPC for nonprofits. Ready to grow your mission? get a free marketing audit.
The Algorithm
How does Google determine which organization should be in the top three of the Google Business Listings, also known as Google Maps?
There are three main factors Google uses, the first is proximity, which you can’t control or influence other than having a location in that area. If you’re a lawyer based in Pensacola and somebody searches for Lawyers in Panama City, you are not going to appear in the results. The second factor is Relevance. If you’re an injury lawyer and a person searches for a defense lawyer, it’s unlikely that your nonprofit will be returned ahead of organizations that are defense lawyers. The third factor is Prominence/Authority. Google uses various third-party signals like reviews and backlinks (Links from other sites directed towards your nonprofit website) to determine a business’ prominence and authority. These are the three things our Local SEO focuses on to improve your Google Maps Ranking.
Google My Business (GMB) is your new home page and makes up 25% of the ranking factors for how well your nonprofit will rank. It’s vital for local search and your nonprofit. Your GMB profile is how most potential supporters will discover and evaluate you online. If you don’t have a well optimized Google My Business listing it’s impossible to succeed in local search.
One of the most important steps is using data to determine what terms to target, so we use Google’s keyword planner to discover relevant search terms that have high search volume for your nonprofit. We use this data to optimize your Google business listing making sure it is fully accurate and complete.
We use commercial tools to determine why your competitors are performing so well and incorporate the findings into our strategy. We see what backlinks they have so we can get similar ones for your nonprofit.
Successes
Some of our Success Stories
Crystal Clear
We Report, You See Everything
Imagine a picture window into the deep waters of the internet, allowing you to see how every potential supporter and donor finds your site. With our promise of full disclosure and 100% transparency, the water is crystal clear. It’s our privilege to show you all the points of interest so by the time we’re done, you’re fully aware of how we’ve helped grow your support and impact and achieved all the “things to do” on your SEO bucket list.
- Our extranet/client portal grants access when you want, where you want.
- Thorough Google Analytics reports of your site’s SEO performance.
- Each month we’ll share a detailed breakdown of all SEO strategies we’ve completed, so you see the complete ROI picture.
- Phone, Skype, Zoom, and email communication available.
- Search ranking reports available for determining up-to-the-minute keyword success.
Why KMAAC Marketing?
Digital Marketing Companies are like cryptocurrency. Many people claim to know what they do, but few really understand them. With us it’s simple: We grow your nonprofit. Full stop. You’ll know right out of the gate whether or not we’re successful by checking your donations and support. If it’s not trending up, then we’ve let you down. Here’s how we S-E-O: Seek Every Opportunity:
- We listen to you. More importantly, we hear you. Only then do we strategize and exercise our right to help your nonprofit.
- Data. Data. Data. It never leaves our focus. Data. (See?)
- Who are your competitors? When we’re done, there will be none.
- If Content is King, professional, snappy copy is the Queen.
- Intricate, detail-coded backlinking is our sweet spot.
- Pushing content across all social media, relevant websites, and traditional / new media domains.
- Track and Feel: We’re Google Analytics athletes. That said, we understand there are other data tracking options, and we use them.
We Say What We Mean and Mean What We Say
We’ve been there. Someone promised the moon and the stars, then handed us a bottle rocket and a pack of matches. Morals and ethics rank high on our list of values, and all our clients can vouch for our deliverables. Digital marketing is no different from any other business. If word gets out that you’re scamming folks by pretending to know what’s up, your reputation will suffer. We see things from your perspective and expect only the best from ourselves. It’s in our DNA: Deliver Now Always.