Client: A disability-services nonprofit that helps adults with cognitive and social disabilities live independent, self-determined lives.
The mission
The nonprofit empowers adults with disabilities to achieve independence. To share its residents’ stories and reach more families, donors, and advocates, it needed to turn an underused YouTube channel into a powerful storytelling engine.
A YouTube milestone worth celebrating
Over the twelve months covered by this report, KMAAC Marketing helped the nonprofit transform its YouTube presence — turning a channel that had gathered just 63K lifetime views over nine years (March 2016 – May 2025) into a channel with more than 2.2 million views.
- 2,226,665 total views — +2,163,665 net new views, a 35.3× lift
- 6,263 subscribers — up from 163, a 38× lift
- 279,012 hours of watch time
Before vs. after
- Channel views: 63K → 2.2M (about a 35× lift)
- Subscribers: 163 → 6,263 (about a 38× lift)
Before-campaign period: March 2016 – May 2025. After-campaign period: the past twelve months.
Featured videos
Standout stories that resonated with audiences included:
- “A Day in the Life with Our Students”
- “What Does Independence Mean To You?”
The takeaway
A nonprofit’s most powerful asset is its story. With a focused YouTube and video-marketing strategy, the nonprofit turned authentic resident stories into millions of views — expanding awareness of its mission and reaching far more of the families it serves.
Want results like these for your nonprofit?
KMAAC Marketing helps mission-driven organizations grow their reach with video marketing, social media marketing, and full-service digital marketing for nonprofits. Contact our team or get a free marketing audit to start telling your story.