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Case Study: Nonprofit Digital Marketing Results

Client: A national child-safety nonprofit dedicated to making the internet safer for children and families.

The mission

The nonprofit educates, equips, and empowers audiences to protect kids online through its two flagship online-safety platforms. To advance that mission, the nonprofit needed to reach more parents, educators, and advocates — and turn awareness into real engagement across web, video, social, search, and earned media.

A year of breakthrough reach

Results at a glance: +341% video view growth, 405K web users, 4.77M social reach, 1.5B earned-media reach

Over the reporting period (digital window: Annual 2025; media window: January 1, 2025 – May 31, 2026), the nonprofit achieved triple-digit growth across nearly every channel — plus more than 1.5 billion in earned-media potential audience reach powering the mission forward.

  • 405K total web users — up 60.5%
  • 953K video views — up 341%
  • 4.77M total social reach — up 170.7%
  • 82.2K LinkedIn impressions — up 19%
  • 2.8K podcast downloads — up 79%

Accelerating the mission: growth highlights

Growth by channel: video +341%, social +170.7%, podcast +79%, web +60.5%, LinkedIn +19%
  1. Combined website traffic reached 405K users across both properties.
  2. One flagship site surged 85.6% to 227K users — direct traffic up 106.9% and paid search up 153%.
  3. The second site grew 34.1% to 178K users, led by 77K organic search sessions (up 38.7%).
  4. YouTube views surged 341% to 281K, adding 752 net subscribers and 2.8K watch hours.
  5. Facebook interactions jumped 170.7% to 8,848 on 4.5M views of child-safety content.
  6. LinkedIn impressions climbed 19% to 82,176 as policy and child-protection posts drove engagement.

1.5 billion in earned-media reach

Earned media impact: 1.5B potential reach, $7.2M+ ad value, 208 stories, 100+ interviews

Beyond owned channels, The nonprofit and its president generated substantial earned-media coverage:

  • 208 print & online stories
  • 1.5 billion total potential audience reach (print/online) — an ad-value equivalency of $7.2M+
  • 100+ interviews or mentions across TV, radio, and podcasts
  • 27.7M+ combined TV, radio, and podcast potential audience reach

Featured coverage included Fox News, The Hill, CNET, The Daily Wire, The Washington Times, Washington Examiner, Townhall, CBN (This Morning, The 700 Club, Faith Nation), Newsmax, EWTN News Nightly, NTD News, KSNV-TV Las Vegas, and nationally syndicated radio programs such as Point of View and American Family Radio.

The takeaway

Purpose-driven organizations don’t have to choose between mission and reach. With an integrated digital and earned-media strategy — SEO, social media, video, and PR working together — the nonprofit turned its message into measurable movement: more people reached, more supporters engaged, and more children protected online.

Want results like these for your nonprofit?

KMAAC Marketing helps mission-driven organizations grow their reach and impact with SEO, social media marketing, video, and full-service digital marketing for nonprofits. Contact our team or get a free marketing audit to start growing your mission.